PayPay's significant investment in Binance Japan could allow users to buy BNB using their PayPay Money accounts.

PayPay and Binance Japan Partnership

PayPay, a SoftBank Group affiliate, acquired a 40% equity stake in Binance Japan in September 2025. This move creates an equity-method affiliate relationship and allows for tighter integration of PayPay’s payment services with Binance Japan’s cryptocurrency exchange.

Integrated Crypto Purchasing

Users will soon be able to purchase cryptocurrency on Binance Japan using PayPay Money as a funding source. This integrated process involves linking accounts, funding PayPay Money, and utilizing it for crypto purchases, streamlining the trading experience.

PayPay's Strategic Expansion

The acquisition aligns with PayPay's plans to evolve into a broader digital financial platform and potentially list on the U.S. stock market. PayPay has over 70 million users and processed 380 million remittances in 2024, signaling a significant capacity to drive cryptocurrency adoption in Japan.

Market Impact and Future Outlook

The partnership represents a significant step towards integrating traditional payment systems with cryptocurrency markets. The move aims to simplify transactions and expand access to crypto assets for a wider audience while furthering PayPay’s strategic goals.