World Liberty Financial, backed by Trump, launches crypto lending as the USD1 stablecoin climbs to $3.5 billion.

World Liberty Markets Launch

World Liberty Financial, a Trump‑linked DeFi project, opened its crypto lending platform World Liberty Markets on Jan 12 2026. The web app lets users lend and borrow digital assets on‑chain, using the USD1 stablecoin and the WLFI token. Built on Dolomite, it supports collateral such as ETH, tokenized BTC, USDC and USDT. Suppliers earn yields while borrowers gain fast, flexible liquidity.

USD1 Growth and DeFi Lending Surge

USD1’s circulating supply topped $3.5 billion, with a market cap of $3.48 billion, split mainly between BNB Smart Chain and Ethereum. On‑chain credit revived, reaching $73.6 billion in Q3 2025, 55 % of which came from DeFi platforms. Growth is driven by fully collateralized loans, transparent liquidations and on‑chain risk controls. The new market expands USD1’s utility beyond a simple stablecoin.

Regulatory Push and Incentives

The firm filed for a U.S. national banking charter to bring USD1 under OCC oversight. Binance’s “USD1 Boost Program” offered up to 20 % APR, sparking a sharp rise in supply and trading volume. World Liberty introduced early‑user rewards, granting WLFI incentives for USD1 deposits and a points program for suppliers. Treasury deposits are excluded, ensuring rewards go to active liquidity providers.