Bitcoin might be facing a price dip, yet its adoption continues to thrive.

crypthub

about 10 hours ago

Bitcoin Adoption vs Price

Although BTC trades below $65,000, a River report shows adoption accelerating in 2025 despite the weak price. Institutional buying surged, with about 829,000 BTC purchased by corporations, ETFs, funds and government-linked entities. Investment advisors have been net buyers for eight straight quarters, investing roughly $1.5 billion each quarter in spot Bitcoin ETFs.

Institutional and Advisor Activity

Registered investment advisors, overseeing $146 trillion in client assets, now hold Bitcoin exposure in 29 of the top 30 US firms, though allocations average only 0.008% of assets. Their participation intensified after spot Bitcoin ETFs launched in 2024, offering a steady demand source. This low-percentage exposure suggests significant upside potential.

Corporate, Banking and Merchant Growth

Around 60% of major US banks are developing Bitcoin products, and public company holdings rose 2.5-fold in 2025, making corporations the largest net buyers. Merchant acceptance in the US tripled, while global adoption grew 74%, driven mainly by small private firms. River expects balance-sheet adoption to spread across the S&P 500.

Nation-State Involvement and Outlook

Five new countries, including Luxembourg and Saudi Arabia, added Bitcoin to sovereign portfolios through purchases, mining, seizures or donations. The report notes a widening gap between price performance and underlying adoption. While BTC is down 31% YTD, River forecasts continued and accelerating adoption in the coming years.