Google Chrome now automatically mutes most website notifications.

crypthub

1 day ago

Chrome's New Auto-Mute Feature

Google Chrome is introducing an auto-mute feature for website notifications, targeting those rarely interacted with. This update aims to improve user safety by reducing distracting and potentially unwanted pop-ups. The feature will initially be available for desktop and Android users. Chrome will also notify users when a website’s notifications are automatically muted.

User Control and Notification Usage

Users retain control, able to re-enable notifications through the Safety Check page or directly on the website. Google acknowledges that notifications can be valuable and aims to prevent unnecessary interruptions. Currently, less than 1% of Chrome users click on website notifications, highlighting a lack of widespread engagement.

Testing and Broader Notification Trends

Google’s testing revealed the auto-mute feature doesn't noticeably affect user reactions to notifications. This suggests that many users were not actively engaging with those pop-ups in the first place. The change follows a broader industry trend, with Apple previously adding notification management controls on its devices.

Customization and Feedback

Users can completely disable the auto-muting feature if desired, providing full manual control. Early feedback on the update has been mixed, with some questioning the relevance of browser notifications. Chrome’s aim is to balance utility with user experience.