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>>Crypto.com acquires the AI.com domain for $70 million, marking a strategic masterstroke ahead of Super Bowl 2026.

Crypto.com acquires the AI.com domain for $70 million, marking a strategic masterstroke ahead of Super Bowl 2026.

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about 2 hours ago

Record-Breaking Domain Deal

Crypto.com bought AI.com for $70 million, the highest price ever paid for a domain. The transaction was completed entirely in cryptocurrency, underscoring the firm’s tech focus. It eclipses the prior $49.7 million record set by CarInsurance.com in 2010. Broker Larry Fischer highlighted the rarity of such premium assets. The seller remained anonymous, a common practice in high‑value sales.

Super Bowl 2026 Launch Strategy

The company will unveil a personal AI agent on AI.com during the 2026 Super Bowl. The service will handle messaging, app use and stock‑trading functions. A 30‑second ad slot costs about $7 million, making the domain spend equivalent to ten premium spots. Founder Kris Marszalek calls AI a decade‑long technological wave. The timing aims to pair massive visibility with immediate product rollout.

Financial Context and Industry Impact

Crypto.com’s $70 million outlay follows a $700 million stadium‑naming deal, showing an aggressive growth agenda. Despite the 2022 crypto downturn, the purchase signals renewed confidence in digital assets. Coupling AI with crypto trading could yield automated strategies and stronger security. Analysts see the move as a diversification into a high‑growth sector. Success could position Crypto.com ahead of rivals confined to pure exchange services.

Crypto.com acquires the AI.com domain for $70 million, marking a strategic masterstroke ahead of Super Bowl 2026.

Record-Breaking Domain Deal

Super Bowl 2026 Launch Strategy

Financial Context and Industry Impact

Crypto.com acquires the AI.com domain for $70 million, marking a strategic masterstroke ahead of Super Bowl 2026.