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>>PwC Revamps Its Crypto Strategy, Making a Confident Move to Adopt Digital Assets Amid Political Realignment

PwC Revamps Its Crypto Strategy, Making a Confident Move to Adopt Digital Assets Amid Political Realignment

crypthub

5 days ago

Strategic Pivot

PwC US shifted from a cautious crypto stance to delivering full‑stack services, including audit, consulting and advisory. Market maturation and growing institutional blockchain use drove the change. PwC now aims to lead the tokenization economy.

Regulatory Drivers

Pro‑crypto appointments at the SEC, CFTC and other agencies under the Trump administration clarified digital‑asset rules. From 2023‑2025, legislation added tax guidance, reporting standards and banking integration for crypto. These clear frameworks cut uncertainty, prompting PwC’s early adoption.

Tokenization Opportunities

Tokenizing real assets could surpass $10 trillion by 2030, boosting demand for audit, valuation and risk services. PwC created dedicated blockchain teams, proprietary audit tools and specialized training. Its end‑to‑end model sets it apart from other Big Four firms offering narrower crypto services.