Ways for Crypto Projects to Build Trust Without Paying for Publicity

crypthub

about 19 hours ago

Trust Challenge in Crypto

Crypto projects struggle with credibility more than budget. Visibility is easy, but earning trust in reputable outlets is hard. Journalists favor earned attention over paid placements, making organic PR essential.

Organic PR Over Paid Exposure

Instead of buying headlines, companies provide useful insight that journalists need. Editors reject marketing language and only publish stories that add real value. Relevance, not spend, determines coverage in crypto media.

Effective Practices and Speed

Successful PR tracks current newsroom topics and offers timely commentary on market moves, regulation, or protocol mechanics. Fast, clear quotes—delivered within hours—turn sources into regular contributors. Poorly timed or self‑promotional pitches are quickly ignored.

Press Office as Ongoing Infrastructure

Teams are shifting from short campaigns to an always‑on press office that maintains expert commentary and long‑term journalist relationships. Services like Outset PR monitor requests, shape concise responses, and measure results over time. Continuous, earned visibility builds the fragile trust crypto needs.