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>>Kia is growing its presence in the U.S., driven by the popularity of the Telluride SUV and its electric vehicles.

Kia is growing its presence in the U.S., driven by the popularity of the Telluride SUV and its electric vehicles.

crypthub

2 days ago

Record Sales and Model Success

KIA is experiencing a surge in U.S. sales, smashing records with September sales reaching 65,000 units and year-to-date sales up nearly 9%. Popular models like the Sorento, K4, Telluride, EV6, and EV9 are driving this momentum. The automaker is rapidly expanding its U.S. footprint, appealing to a broader consumer base.

Evolution of the KIA Brand

Entering the U.S. market in 1993, KIA initially faced skepticism as a budget brand. A decade-long warranty changed perceptions and sparked steady growth. The introduction of the Stinger and, crucially, the Telluride, significantly elevated the brand's image and broadened its appeal, establishing a strong presence in suburban areas.

Expansion and Future Goals

KIA has revamped dealerships and embraced a new logo to meet rising demand, further supporting sales of electric vehicles. Despite facing labor disputes and theft lawsuits related to older models, the automaker plans to increase U.S. market share to over 6% and projects significant vehicle shipments globally. A new electric pickup truck is also planned for North America.