Family meme coins associated with Donald Trump experienced a sharp decline during his inauguration, with Melania Trump's value dropping to $790 million. The market cap for the Trump brand halved.

Donald Trump's inauguration as U.S. president led to significant drops in the value of his and Melania Trump's meme coins, $TRUMP and $MELANIA. According to Coingecko, $MELANIA's market capitalization fell from $2 billion to $790 million, while $TRUMP token value halved to approximately $6.86 billion. This decline followed a brief surge due to anticipation of Melania Trump's cryptocurrency launch. As of now, both tokens are in the red, with $TRUMP trading at $34 (down 40% in 24 hours) and $MELANIA trading at just over $4 (down over 60%). Despite Bitcoin's dominance (57.69%) and a global crypto market cap of $3.53 trillion, Trump's inauguration did not yield any immediate crypto-related announcements. The Trump token website reveals that 80% of $TRUMP coins are owned by Trump-affiliated entities. Introduced after the launch of World Liberty Finance, DeFi platforms facilitate peer-to-peer trading and lending of digital assets. The significant price drops of Trump family meme coins have raised ethical and regulatory concerns. An analyst and a cryptocurrency lawyer have predicted potential legal challenges to the tokens. The Trump Organization has assured that Donald Trump will transfer business management to his children to avoid conflict of interest, but the intersection of politics and crypto continues to prompt critical questions. Trump is expected to prioritize executive orders on crypto de-banking and bank accounting policies. These anticipated orders include repealing a Biden administration policy requiring banks holding cryptocurrency to list them as liabilities.