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>>Outset Data Pulse reveals that while the crypto audience is decreasing, the market remains stable.

Outset Data Pulse reveals that while the crypto audience is decreasing, the market remains stable.

crypthub

about 3 hours ago

Crypto Market Divergence in 2025

Market data indicates a significant break between crypto media consumption and actual market behavior. While specialized crypto media traffic dropped by over 33%, underlying market activity remained robust. Stablecoin supply increased by about 41%, and decentralized exchange volume reached $1.7 trillion. This demonstrates that usage expanded despite a contraction in focused media attention.

Strategic Shifts for Visibility and PR

Traditional media strategies focusing solely on major crypto outlets are insufficient. Communications efforts must now treat mainstream financial and tech platforms as primary distribution channels. Specialists must expand to include long-tail publications and social-native channels like podcasts and newsletters. Success requires shifting from concentrated coverage to a diversified, multi-channel architecture.

Measuring Impact in a Fragmented Market

Reliance on traditional metrics like sheer placement counts is limited. New PR strategies must track on-chain metrics, such as wallet activity and TVL, alongside mainstream media share of voice. Visibility needs to be measured across multiple layers, including social amplification and algorithmic performance. Budget allocation should prioritize controlled owned and paid media over excessive earned media.