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>>Spotify's AI-generated playlists: the groundbreaking feature launches across the UK and worldwide

Spotify's AI-generated playlists: the groundbreaking feature launches across the UK and worldwide

crypthub

about 4 hours ago

Global Rollout

Spotify has launched its AI Prompted Playlists for Premium users in the UK, Ireland, Australia and Sweden, after beta trials in New Zealand and releases in the US and Canada. The expansion targets key English‑speaking markets and follows a staged rollout strategy. Listeners now create playlists by typing natural‑language prompts.

How Prompted Playlists Work

In the mobile app, users tap Create → Prompted Playlist and enter an English description. The AI interprets moods, activities or specific scenes, using Spotify’s catalog, current trends and the user’s listening history. Each song appears with a short explanation of why it was chosen.

Customization and Beta Limits

Prompts can be broad (“chill vibes”) or detailed (“1980s synth‑pop workout”). Users can favor new discoveries or their own library and set daily or weekly refreshes. A beta limit of roughly 20‑30 playlists per user has been reported.

Strategic Significance

The feature is a core element of Spotify’s wider AI push, which also includes AI‑enhanced audiobook matching, lyric translation and AI‑assisted development tools. Partnerships like SeatGeek integrate tickets into artist profiles, positioning Spotify as an AI‑driven audio and live‑entertainment hub. Analysts see the tool as a shift toward user‑directed curation that could boost engagement and spotlight niche artists.