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>>Apple is projected to sell 243 million iPhones in 2025, overtaking Samsung for the first time since 2011.

Apple is projected to sell 243 million iPhones in 2025, overtaking Samsung for the first time since 2011.

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Apple Overtakes Samsung in 2025 Shipments

Apple is projected to ship 243 million iPhones in 2025, edging out Samsung’s 235 million units. This gives Apple a 19.4% share of the global smartphone market, while Samsung falls to 18.7%. It marks the first annual lead for Apple since 2011, based on retailer shipments rather than end‑user sales.

iPhone 17 Drives Early Momentum

The iPhone 17 launch delivered a “bumper” holiday sales window, with U.S. sales up 12% and Chinese sales up 18% versus the previous model. Analysts attribute the boost to an inflection point in the replacement cycle as pandemic‑era phones age. The new lineup also includes the lighter iPhone Air, expanding appeal across price tiers.

Samsung Faces Growing Pressure

Chinese brands are tightening grip on the low‑ and mid‑range segments that historically supported Samsung’s volume. This shift threatens Samsung’s global share and erodes its competitive edge. Meanwhile, Apple benefits from a large resale market of 358 million second‑hand iPhones projected by mid‑2025.

Apple’s Strategic Outlook

A U.S.–China trade truce, a weaker dollar, and a resilient economic outlook help Apple expand in emerging markets. Plans for a more affordable iPhone 17e, a foldable model, and a full redesign by 2027 aim to capture growing demand. Ongoing Siri enhancements and ecosystem integration are expected to sustain Apple’s dominance through the decade.

Apple is projected to sell 243 million iPhones in 2025, overtaking Samsung for the first time since 2011.

Apple Overtakes Samsung in 2025 Shipments

iPhone 17 Drives Early Momentum

Samsung Faces Growing Pressure

Apple’s Strategic Outlook

Apple is projected to sell 243 million iPhones in 2025, overtaking Samsung for the first time since 2011.