Spangle AI, an e‑commerce startup, soars as the former Bolt CEO’s venture hits a $100 million valuation with its groundbreaking personalization.
Spangle raised $15 million in Series A, taking its valuation to $100 million—three times the prior $30 million. The round was led by NewRoad Capital Partners with Madrona, DNX Ventures and Streamlined Ventures joining. Investors view AI‑driven retail as a high‑growth area. ProductGPT replaces static pages with AI‑generated canvases that personalize in real time from referral and behavior signals. Since March 2024, Spangle signed nine enterprise retailers, including Revolve, Alexander Wang and Steve Madden, covering $3.8 billion in sales. Platform traffic grew 57 % month‑over‑month and all clients expanded usage. Retail is moving to fragmented discovery and AI shopping agents, boosting demand for context‑aware experiences. Customers report about 50 % higher revenue per visit and doubled ROAS. Founders Maju Kuruvilla (ex‑Bolt) and Fei Wang (ex‑Amazon) will use the funds to enhance AI, hire engineers and expand sales.























